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Giving Tuesday Research Priorities

Posted By Woodrow Rosenbaum, Chief Data Officer, Giving Tuesday, Tuesday, May 12, 2020

The GivingTuesday Data Commons is a global collaboration of research partners including more than 150 organizations, donation platform, and researchers in the US, as well as teams in 47 other countries. Together, we are working to understand giving behavior and how to motivate increased generosity. I wanted to share with you an update on our work and priorities right now. Things are moving very quickly and we want to stay connected to our network and maximize opportunities for collaboration.  

There is new urgency behind our data efforts as we work with our partners, including the Bill and Melinda Gates Foundation and Fidelity Charitable to help address the current crisis and emerging threats around the world. We are leveraging our data, findings, collaborative research, and network in a number of ways. These include, identifying opportunities and challenges for sector resilience, measuring and understanding individual behavior in response to crisis, identifying and scaling best practices for mitigation, and understanding how to leverage emergent generosity action for longer term culture shifts.

We want to help the social and charitable sectors to realize the opportunities for a positive legacy of this crisis.

Our Research Priorities

We are implementing measurement processes right now to answer this need:

  • Meta-analysis of research on the impact of economic shocks to the social sector and distilling findings for actionable insights.
  • Analyzing 990 and our unique transactional datasets to uncover deeper insights and identify key indicators. We’re using tools we developed with our collaborators and making the code and data open for others.
  • Global social and media listening to measure the conversation, test interventions, and connect engagement to action. We’ll use this to identify the opportunities for scalability, mitigation and recovery.
  • Fielding survey research in global markets to establish baseline attitudes, values and self-report behavior. We’ll run a second round after GTNow to measure impact.
  • Developing values and behavior dashboards to track longer term trends and forecast.
  • Coordinating our network of 47 global teams and US working groups to gather data, collaborate on research and share findings and best practice.
  • Working with our platform partners to collect and analyze transaction data to identify current and emerging trends and forecast opportunities and risks.

Tags:  Philanthropy 

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