Call for Chapter Proposals: Cases on Strategic Social Media Utilization in the Nonprofit Sector
Friday, November 22, 2013
Posted by: Robin Wehrlin
CALL FOR CHAPTER PROPOSALS
Cases on Strategic Social Media Utilization in the Nonprofit
A book edited by Dr. Hugo Asencio (California State University,
Dominguez Hills, USA) and Dr. Rui Sun (California State University, Dominguez
be published by IGI Global: http://bit.ly/1d2JHfe
FOR MORE INFORMATION, CLICK HERE.
media is a group of Internet-based applications that allow individuals to
create, share, and exchange information and knowledge. Its emphasis on
high-level user interactions results in a rich, constantly evolving knowledge
space. These technologies have the potential of helping nonprofit organizations
better accomplish their organizational goals and fulfill their missions by
reaching larger audiences and raising more funds, for instance. Nevertheless,
many nonprofit organizations not only lack the time, resources, and training to
implement social media programs, but also the understanding of how such
programs can benefit them.
book looks to discuss and address how social media technologies are being
strategically used in small and medium nonprofit organizations (which we define
as organizations with annual revenue up to US$5 million), challenges and
opportunities of implementing them, and best practices to fulfill the potential
of such technologies. The editors seek chapters that address different aspects
of strategic social media utilization in nonprofit organizations providing a
wide-range of services in the United State or abroad.
Objective of the Book
comprehensive and timely publication aims to be an essential reference source,
building on the available literature in the field of social media use while
providing for further research opportunities in this dynamic field. It is hoped
that this text will provide the resources necessary for nonprofit practitioners
to successfully implement social media initiatives and help them improve the
effectiveness of their organizations.
academicians, researchers, and advanced-level students will find this text
useful in learning about how to effectively use social media technologies in
the nonprofit sector.
Recommended topics include, but are not limited to the following:
Contributors are welcome to submit chapters
on the following topics or others related to strategic social media utilization
in the nonprofit sector in the United States or abroad:
- Social media use and fundraising
- Social media use and marketing
- Social media use and volunteering
- Social media use and civic engagement
- Social media use and advocacy
- Social media use and organizational development
- Social media use and performance evaluation
- Social media use and collective governance
must clearly identify successful outcomes achieved as a result of social media
use within small and medium nonprofit organizations. The organizations to be
analyzed must have annual revenue of US$5 million or less. In addition, the
success must be sustainable.
chapter should be between 9,000-10,000 words and organized as follows:
o Organization background
o Project and experience
o Challenges and opportunities
o Solutions and outcomes
requirements for each section will be provided upon the acceptance of
and practitioners are invited to submit on or before December 31, 2013,
a 2-3 single-spaced page chapter proposal providing a brief description of the
theoretical framework and an overview of the case (including the organization
background, project and experience, challenges and opportunities, and solutions
and outcomes). Authors of accepted proposals will be notified by January
20, 2014 about the status of their proposals and sent chapter
guidelines. Full chapters are expected to be submitted by April 30, 2014.
All submitted chapters will be reviewed on a double-blind review basis.
Contributors may also be requested to serve as reviewers for this project.
Inquiries and submissions can be forwarded electronically
to Dr. Hugo Asencio (email@example.com) or Dr. Rui Sun (firstname.lastname@example.org).